Insights on web design, development, and digital strategy
Agility and Pivots
I never planned to specialize. I just got really good at one thing because that was how I lived. Over time it became my sharp spike. All the while I ...
2026: I shut down RichWP. Then I built the CMS I always wanted.
2026: I shut down RichWP. Then I built the CMS I always wanted. I shut down RichWP — a WordPress theme business I had built since 2010 — for good. Y...
Agents Are the New CMS
2026: Your website shouldn't fight you every time you want to update it. I actually built a proper multi-language blog in WordPress (EN, DE, FR). Sta...
WordPress FSE diminishing returns
WordPress FSE is a lesson in diminishing returns. The complexity-to-flexibility ratio doesn't make sense when modern stacks just work. You spend hour...
Why 85% of Cleaning Companies & Janitor Websites Scare Off Customers in 2026
2026: Customers decide in seconds. For 85% of cleaning and janitor companies, the website is a real lead killer. Here are the facts: Loading time >...
Freelancers Obliterate Agencies for SMEs in 2026 - Wake Up
Small/midsize businesses are getting robbed by "agencies." These middlemen charge 3 to 4× more for the exact same pixels while force-feeding you Zoom ...
Noise drowns signal, people tune out
If the platform's filtering (algorithm + user behaviour) cannot surface the scarce stuff effectively, the whole thing feels pointless. Noise drowns si...
You don't need a CMS anymore
Not for blogs, not for small e-commerce, not for company sites. Security concerns, page builder drag, wasted time, the overhead became a liability, an...
Contact
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Send me a short message - I'll get back to you within 24–48 hours with initial thoughts and, if it's a good fit, a rough timeline and quote.
Email: fk@felixkrusch.com
Phone: +1 581 222 2515
LinkedIn: linkedin.com/in/fkrusch/
Facebook: facebook.com/kruschfelix/
Location: Montreal, QC