Web Design Confidential

No theory. From the calls and the works.

What Questions Should You Ask Before Hiring a Web Designer?

Most people walk into that first call with a web designer completely unprepared. They talk about colors. They mention their competitor's site. They sa...

Apr 24

How Much Does It Cost to Hire a Web Designer?

I had a guy on the phone last week. Solid business. Been around for years. First thing he asked after hello was the question I get almost every single...

Apr 22

Should I Hire a Web Designer or Use a DIY Website Builder?

I had a guy on the phone this morning, cold call. Solid business, been around for years. He's thinking about a new website and says straight up: "Feli...

Apr 6

Agility and Pivots

I never planned to specialize. I just got really good at one thing because that was how I lived. Over time it became my sharp spike. All the while I ...

Mar 16

2026: I shut down RichWP. Then I built the CMS I always wanted.

2026: I shut down RichWP. Then I built the CMS I always wanted. I shut down RichWP — a WordPress theme business I had built since 2010 — for good. Y...

Mar 7

Agents Are the New CMS

2026: Your website shouldn't fight you every time you want to update it. I actually built a proper multi-language blog in WordPress (EN, DE, FR). Sta...

Feb 28

WordPress FSE diminishing returns

WordPress FSE is a lesson in diminishing returns. The complexity-to-flexibility ratio doesn't make sense when modern stacks just work. You spend hour...

Feb 20

Why 85% of Cleaning Companies & Janitor Websites Scare Off Customers in 2026

2026: Customers decide in seconds. For 85% of cleaning and janitor companies, the website is a real lead killer. Here are the facts: Loading time >...

Feb 18

Freelancers Obliterate Agencies for SMEs in 2026 - Wake Up

Small/midsize businesses are getting robbed by "agencies." These middlemen charge 3 to 4× more for the exact same pixels while force-feeding you Zoom ...

Feb 17

Noise drowns signal, people tune out

If the platform's filtering (algorithm + user behaviour) cannot surface the scarce stuff effectively, the whole thing feels pointless. Noise drowns si...

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